CSCLF Cooperates with CCTV Sports & Entertainment Co. Ltd.

2016-04-25 10:39:39   China Soong Ching Ling Foundation

The signing ceremony of strategic cooperation framework between China Soong Ching Ling Foundation (CSCLF) and CCTV Sports & Entertainment Co. Ltd. was held in the Former Residence of Soong Ching-ling on April 15, 2016. The two sides would make use of their professional advantages to cooperate in the sports public welfare field and promote the development of Chinese sports public welfare. 

Jing Dunquan, Vice Chairman of CSCLF, Zhang Haichao, Vice President of China International Television Corporation, Tang Jiuhong, Director of Fund Department of CSCLF, Zheng Menghui, General Manager of CCTV Sports & Entertainment Co. Ltd., and representatives of champion athletes from CSCLF's "Champion Athlete Fund" attended the ceremony.

Jing Dunquan, Vice Chairman of CSCLF, said CSCLF not only diversified the contents, forms and participants of sports public welfare projects, but also integrated resources to connect healthy growth and overall development of teenagers with the foundation's function through continuous innovation and brave attempts in public welfare projects. They would build an internationalized sports and humanitarian platform, which could broaden children's vision through the communication by sports.

Jing Dunquan, Vice Chairman of CSCLF, delivers a speech.

Zhang Haichao said the cooperation was a significant measure by CCTV in China's sports industry, which would bring profound influence to the development of sports and public welfare.

Zhang Haichao, Vice President of China International Television Corporation, delivers a speech.

Tang Jiuhong (left), Director of Fund Department of CSCLF and Zheng Menghui (right), General Manager of CCTV Sports & Entertainment Co. Ltd., sign the cooperation agreement.

The two sides would set up "CSCLF and CCTV Sports Fund" to promote the development of sports and public welfare, promote traditional sports culture, and develop public welfare projects, including aiding education, people in poverty, disaster prevention and relief, etc. CCTV Sports will also cooperate with "Champion Athlete Fund", "Kobe Bryant China Fund" and "David Beckham Special Fund".

Representatives of champion athletes Tang Jiuhong, Gao Min and Yang Ling tell their experiences and feelings in participating sports public welfare events.

Jing Dunquan, Vice Chairman of CSCLF, and Zhang Haichao, Vice President of China International Television Corporation, present memorial medals to representatives of "Champion Athlete Fund".

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